Top 5 iOS Personal Finance Apps in the Middle East: Q4 2024 Performance

In the fourth quarter of 2024, the personal finance app market on iOS in the Middle East showed dynamic activity across several key players. Here's a closer look at the performance of the top five apps during this period.

Drahim: Manage & Grow Finances stood out with significant fluctuations in both downloads and revenue. Weekly revenue peaked at approximately $12.8K towards the end of October, while downloads saw a high of around 20.3K in early November. Active users also showed an upward trend, reaching about 76.6K in early December.

ADCB Hayyak maintained consistent download numbers throughout the quarter, averaging around 4.5K weekly. Active users started strong at about 18.1K in early October but experienced a gradual decline, ending the quarter at approximately 14.1K.

Splitwise displayed steady growth in both downloads and revenue. Revenue reached a peak of $1.3K at the end of December, with downloads climbing to around 3.3K in the same period. Active user numbers remained robust, averaging about 65K weekly.

Malaa: Track, Save & Invest experienced a steady download rate, peaking at approximately 1.4K in mid-November. Active users fluctuated slightly but remained stable around 42K throughout the quarter.

Finally, Money Manager Expense & Budget saw a notable increase in downloads in late December, reaching about 1.3K. Active users increased significantly in the same period, peaking at around 12.4K.

These insights highlight the varying performance trends of personal finance apps in the region, with more detailed analytics available through Sensor Tower.